BECAUSE MOM WAS WRONG
BRUSHING TWICE A DAY ISN'T ENOUGH
BRUSHING TEETH CLEANS
ONLY 25% OF YOUR MOUTH
*tooth only makes up 25% of mouth
Brushing misses spaces between the teeth, areas below the gum line and bacterial pools on the tongue and cheeks.
LISTERINE® HAS 4 ESSENTIAL OILS
THAT KILL 99.9% OF MOUTH GERMS*
SO, DON'T JUST BRUSH. SWISH.
*germs that cause bad breath, plaque and gum problems.
SEE THE EFFECTS OF LISTERINE®
REASONS TO RINSE
A great tingly feeling
A cleaner, fresher mouth
24-hour protection against germs that cause plaque and gum problems*
*use twice daily after brushing
A LONG TERM RELATIONSHIP WITH RINSING HAS PROVEN RESULTS
HOW DO WE KNOW THIS?
FROM 40 YEARS OF LISTERINE®CLINICAL STUDIES
29 STUDIES IN THREE COUNTRIES
MORE THAN 5,000 PATIENTS
MORE THAN 500,000 SITES IN THE MOUTH
AFTER ONLY 6 MONTHS THE RESULTS WERE CLEAR
*Meta-analysis of the effect of an essential oil—containing mouth rinse on gingivitis and plaque
ORAL CARE ROUTINE: STRAIGHT FROM YOUR MOUTH COACH
BRUSH. FLOSS. RINSE.
Being the owner of great teeth sounds pretty simple. However, your lifestyle or life events (like aging or pregnancy) could get in the way of committing to the routine.
Luckily for you, we customized oral care plans with tips for every kind of mouth.
ONE FOR ALL
The oral care starter pack.
A simple brush-floss-rinse routine sets the foundation for good oral health.
A routine for kids.
Don't ban chocolates and sweets from a child's diet. Instead encourage healthy oral care habits.
Advice for smokers.
Smokers face a higher risk of tartar, gum problems like periodontitis, dry mouth, pre-cancerous lesions and countless other problems as smoking weakens the immune system. A strong oral care routine is vital for a healthy mouth.
MOM TO BE
Rinsing for pregnant women.
Hormonal changes during pregnancy can increase the severity of gingivitis. Rinsing helps reduce the risk of gum disease in expectant mothers.
MOM TO BE
OLDER AND WISER
Extra care for senior citizens.
Older people have a weaker immune system and suffer from naturally receding gums. As they are at a higher risk of gingivitis, rinsing is crucial for limiting germs and keeping gums healthy.
Tips for diabetics.
Diabetics are more susceptible to gum inflammation and are at higher risk for developing gingivitis. They also take longer to heal from infections so vigilance is key in preventing oral problems.
A plan for people with braces.
Braces make it hard to brush and floss efficiently, leading to plaque buildup. Rinsing adds an extra layer of protection.