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Gum Care

GUM PROBLEM

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THE PRIMARY CAUSE IS INCONSISTENT ORAL CARE

When you don't brush, floss and rinse regularly, food and germs get lodged in between the teeth and gums. This is the perfect environment for bacteria to multiply and become plaque.

GUM SAFETY RULES

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USE A SOFT-BRISTLE
OR ELECTRIC BRUSH

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STICK TO A GENTLE,
TWICE-DAILY BRUSHING
ROUTINE

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FLOSS ONCE DAILY

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MAKE REGULAR DENTIST
VISITS FOR PLAQUE AND
TARTAR REMOVAL

CLINICAL STUDIES SHOW 2X MORE
HEALTHY GUM-SITES WITH CONTINUED USAGE

SO RINSE TWICE A DAY WITH LISTERINE®

LEARN MORE

SYMPTOMS OF GUM PROBLEMS

INJURED GUMS IS NEVER A GOOD SIGN

Injured gums while brushing is one of the first signs of gum problems.

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OTHER SYMPTOMS

WHAT IS PLAQUE?

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Dental plaque is a sticky, clear (often invisible) film of bacteria that forms on the teeth - both above and below the gum line.

If not removed, it can harden to form tartar.

BACTERIA: TOUGH

Bacteria on their own can be picked off one by one.

PLAQUE: TOUGHER

Plaque is stronger and harder to defeat.

TRIVIA
THERE ARE WAY MORE BACTERIA IN YOUR MOUTH
THAN PEOPLE ON EARTH
PLAQUE ATTACK
HOW DOES IT AFFECT TEETH AND GUMS?

1

SYMPTOMS
  • Puffy gums
  • Weaken gums that injure easily when brushing or flossing
  • Presence of calculus (tartar) which is a form of hardened plaque
  • Halitosis (chronic bad breath)
  • In severe cases, shaky teeth and loss of teeth

2

CAVITIES

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Dental cavities are caused when bacteria from plaque feed on sugar from food to produce acid over time. This acid destroys tooth enamel and forms cavities (holes in your teeth).

3

BAD BREATH

Plaque bacteria stinks so it also causes bad breath.