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Form A Habit In 21 Days:

POWER TO STICK WITH IT™

It’s time to step up and take on germs. It only takes 3 weeks to form a habit. Within 21 days, you’ll fight plaque and bacteria in your mouth like never before to get a truly healthy mouth. You will feel confident that you are doing everything you can to keep germs at bay and you’ll have results that you can see, touch and feel.

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Day 1:

DAY
1

30 seconds after your first swish, you’re killing 99.9% of germs in your mouth, with protection for up to 24 hours.* Now that’s fast results!

*Compared to brushing alone

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Day 2:

DAY
2

Hey, nice breath! After only 1 day, the plaque-forming bacteria left behind after brushing are reduced by 99% in the mouth — helping to keep your gums healthy and breath fresher.

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Day 3:

DAY
3

Keep up the swishing! With every wash, LISTERINE® rinse proactively breaks down the unhealthy environments that allow gingivitis-causing germs to live and breed in the mouth.

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Day 4:

DAY
4

What’s so special about day 4? How about LISTERINE® mouthwash’s formula of 4 essential oils with the strength to purify your mouth of the unhealthy buildup from germs.

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Day 5:

DAY
5

For a little swish motivation, picture this: each capful of LISTERINE® rinse helps you increase the number of plaque-free areas in your mouth.

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Day 6:

DAY
6

Are you in it for the long haul? 21 days will give you a healthier mouth, but if you continue the benefits will continue to build.

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Day 7:

DAY
7

You made it a week! Celebrate by knowing you have less plaque and cleaner, smoother teeth that you can feel.

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Day 8:

DAY
8

The brush just isn’t enough. After 21 consecutive days of use, LISTERINE® mouthwash will help reduce new plaque build up by up to 6x** better than brushing and flossing alone.

** In lab studies

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Day 9:

DAY
9

Hey germs, if you’re hiding out, be warned: LISTERINE® rinse can reach every crevice, penetrating layers of build up, killing germs on contact.

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Day 10:

DAY
10

If you took the 21-Day Challenge to work on gum problems, this one’s for you.

Brushing alone may not be enough, but LISTERINE® rinse actively helps keep your gums healthy.

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Day 11:

DAY
11

You’re halfway through, don’t quit now! Over 98% of people who took the challenge feel like they had a healthier mouth after 21 days.

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Day 12:

DAY
12

Who says you can’t turn back time? Using LISTERINE® mouthwash daily reverses the signs of early gum disease.

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Day 13:

DAY
13

When you swish, you’re like a superhero for your mouth. LISTERINE® rinse lets you stop germs in their tracks and continued use establishes a strong defense against them.

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Day 14:

DAY
14

1 week left and you should be seeing major progress. For instance, your gums are now 5 times healthier** than they were before, because you’ve reduced your plaque bacteria by 95%. A healthy gum looks pink and firm with less incidence of swelling and bleeding.

** In lab studies

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Day 15:

DAY
15

Smile! You are less than two weeks away from getting your gums 9X** healthier.

** In lab studies

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Day 16:

DAY
16

All that germ fighting is paying off. After 16 days, your tooth enamel is better protected because there is 36% less cavity-causing plaque acid.

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Day 17:

DAY
17

Say hello to stronger, cleaner teeth! LISTERINE® rinse makes your teeth stronger and 19.3% cleaner** in just 21 days, just another reason to keep on swishing.

** In lab studies

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Day 18:

DAY
18

Just how much difference can 21 days make? Try 50%. That’s the amount of plaque you’ll reduce by the last day of your challenge. *

*Compared to brushing alone

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Day 19:

DAY
19

Tell your toothbrush and floss to make room. All this swishing after 21 days will give you 6.6X** more plaque-free areas in your mouth than brushing and flossing alone.

** In lab studies

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Day 20:

DAY
20

Way to work out your mouth! These 3 weeks have left you with stronger teeth and stronger enamel, not to mention your whole mouth should feel cleaner and fresher.

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Day 21:

DAY
21

High five! You’ve reset your mouth and rid yourself of anything that keeps it from being totally clean and healthy. Your gums are 22%* healthier and you’ve reduced the amount of gum disease in your mouth by 11.7%*. But don’t stop now. Keep swishing and watch the benefits (not germs!) grow.

*Compared to brushing alone

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